Interaction concept · Homepage design2015
A little holiday personality
A seasonal homepage exploration using a personalized carousel and a subtle snow interaction.
Campaign concept · Design leadership
Love is when: leading Verizon’s Valentine’s campaign creative
After pitching the concept to Verizon’s design team, I was selected to lead the 2015 Valentine’s creative. “Love is when” connected products to everyday relationships and shared experiences, giving the campaign a wider emotional range.
The project at a glance
Project overview
Who it is for
Verizon shoppers exploring products through a seasonal campaign.
The design focus
Connect devices and accessories with familiar moments of care and connection.
What the work includes
A pitched creative concept and a repeatable visual treatment for the 2015 Valentine’s campaign.
Build the idea around connection
The concept included family and friendship alongside romantic relationships. It positioned technology within the moments people share, creating a consistent idea for gift-oriented product stories.
Make the visual device repeatable
A red heart replaced the word “love” or “heart” in campaign messaging and was added to the font library. This gave the team a recognizable visual element that could connect different messages and product treatments.
Connect creative with the shopping task
The brief paired the emotional concept with practical shopping goals across desktop, tablet and mobile. The archive includes early ideas, treatment options and the finished campaign presentation, with a historical snapshot of the Valentine’s homepage.
The connection to my practice
What this work demonstrates
This project brings together idea generation and creative ownership. I pitched the direction and led the design, using a repeatable visual idea to connect emotional storytelling with the shopping task.
- Creative leadership
- Campaign concept
- Visual storytelling
- Ecommerce design
Explore the original work
Design details & project materials
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
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