Art direction · Photoshop compositing
Compositing believable product stories
Lifestyle compositions that bring separate images together through a consistent sense of light, shadow and perspective.
Interaction concept · Homepage design
Verizon holiday homepage: adding personality to an existing experience
This 2015 holiday concept explored a playful seasonal layer for Verizon’s homepage. I focused on the existing Mad Libs-style carousel, looking for a way to add personality without overwhelming the shopping experience.
The project at a glance
Project overview
Who it is for
Customers encountering Verizon’s homepage during the holiday season.
The design focus
Introduce a seasonal moment while retaining the structure of an existing shopping interaction.
What the work includes
A holiday visual concept for the homepage’s Mad Libs-style carousel.
Work with an existing interaction
The personalized carousel gave the concept its starting point. Rather than relying only on seasonal imagery, the design connected holiday expression to a part of the page customers could interact with.
Add a small moment of surprise
The initial mockup explored animated snow on hover. The treatment was intended as a subtle, playful complement to the carousel, and is presented here as a historical concept rather than a verified launch or performance result.
The connection to my practice
What this work demonstrates
This concept shows how a focused creative adjustment can add personality without requiring a new experience from the ground up. The existing carousel provided the structure for the seasonal idea.
- Concept development
- Seasonal campaigns
- Visual design
- Interaction context
Explore the original work
Design details & project materials
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
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