Product presentation · Image craft
Product imagery and optimization
A collection of device-detail designs exploring the balance between informative imagery, visual quality and practical file sizes.
Art direction · Photoshop compositing
Verizon visual design: compositing believable product stories
Many of the Verizon web visuals I designed combined several images into a single lifestyle scene. This collection highlights the compositing craft behind making those individual elements feel as though they belong together.
The project at a glance
Project overview
Who it is for
Customers discovering devices and accessories through web creative.
The design focus
Bring separate product and lifestyle images together into a coherent scene.
What the work includes
A collection of composed web visuals and original design examples.
Make the relationships believable
A convincing composition depends on more than placing a device into a background. Light direction, reflected light, cast shadows and perspective need to support the same scene.
Use technique in service of the product
The examples show how Photoshop manipulation supported product presentation and lifestyle storytelling. Attention to the physical relationship between objects helped the device sit naturally within the final visual.
The connection to my practice
What this work demonstrates
The craft is in the relationships between elements. Perspective, scale, light, and composition support a believable scene that keeps attention on the product story.
- Image compositing
- Visual storytelling
- Product presentation
- Art direction
Explore the original work
Design details & project materials
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
Continue exploring
Related work & perspectives
Animal study · Low-polygon illustration
Fawn
A resting fawn interpreted through warm color, a clear silhouette and a visible network of triangular forms.