Campaign concept · Design leadership2015
Love is when
A Valentine’s campaign that broadened the story from romantic gifts to the ways technology connects friends and family.
Product discovery · Web design
Apple product discovery: a clearer starting point for shoppers
Not every visitor arrives knowing which device they want. I designed an Apple product landing page that gave broader brand traffic a useful starting point, introducing iPhone and iPad products with clear visual hierarchy.
The project at a glance
Project overview
Who it is for
Visitors interested in Apple who have not yet chosen a specific device.
The design focus
Help broad brand interest become a more informed product choice.
What the work includes
An Apple product landing-page design presenting iPhone and iPad options.
Create a useful starting point
The page brought product information together in one destination for visitors who had not yet selected a device. Brief descriptions and focused product imagery introduced the options and encouraged further exploration.
Use space to establish priority
Consistent white space helped separate the product stories and make the content easier to scan. The design aimed to offer enough information for the next decision without turning the landing page into a full product-detail experience.
The connection to my practice
What this work demonstrates
The work shows how visual hierarchy can support decision-making. Product grouping and space help establish where to start before a customer moves into the detail of an individual device.
- Product discovery
- Landing page design
- Visual hierarchy
- Ecommerce
Explore the original work
Design details & project materials
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
Continue exploring
Related work & perspectives
Interaction concept · Homepage design2015
A little holiday personality
A seasonal homepage exploration using a personalized carousel and a subtle snow interaction.