Reduced Header Size Test
Across industries, reducing the header/top section on a website to pull more of the page’s content above the fold, drives significant incremental conversions. Reducing the header size on key pages will allow better visibility to messaging, drive significantly more clicks, and ultimately lead to higher conversion rates.Headers on the homepage and Smartphones Gridwall have been reduced to allow marquee messaging and devices to be more visible and also above the fold on smaller monitors. The goal is for this test is to improve the shopping experience and drive higher conversion rates by ...
Android Test
"We will be targeting Android Enthusiasts that are existing customers during iPhone Launch." GOAL: Target customers who aren’t interested in Apple devices and promote other device promotions, sales, etc during the iPhone launch. We can leverage the buzz and peer pressure from the iPhone launch to promote Android devices. BACKGROUND: During iPhone launches, we typically blanket the entire site with all iPhone messaging. We know there are people who specifically do not like Apple products. HYPOTHESES: Customers who do not like Apple devices if presented other device offers and promotions will be more inclined ...
New Phone Test
Overview: Leverage audience interest group behavior coupled with messaging that highlights specific new device features. New phone sales begin to decline 1 week post-launch, according to 2015 iconic launch data. During the similar 2015 iconic launch, EUP made up >80% of new device sales; new device EUP were also the group with highest percentage of sales online. Tests can leverage existing audiences in MVP/MPP data, deployed using Test and target. Tests can also leverage audience interest group behavior coupled with messaging that highlights specific new device features. Copy to emphasizes ...