Reduced Header Size Test

Across industries, reducing the header/top section on a website to pull more of the page’s content above the fold, drives significant incremental conversions. Reducing the header size on key pages will allow better visibility to messaging, drive significantly more clicks, and ultimately lead to higher conversion rates.

Headers on the homepage and Smartphones Gridwall have been reduced to allow marquee messaging and devices to be more visible and also above the fold on smaller monitors. The goal is for this test is to improve the shopping experience and drive higher conversion rates by adjusting the space.