Personalization · Test design
Returning-shopper messaging
A messaging experiment comparing an offer, urgency and a simpler service benefit for returning customers.
Error recovery · UX/UI concept
Verizon 404 concepts: helping customers find their way back
A missing page should help people recover, not leave them at a dead end. Working with a copywriter, I explored three Verizon 404 concepts that added personality while keeping navigation and reassuring language central to the experience.
The project at a glance
Project overview
Who it is for
Visitors who reach a missing or unavailable page.
The design focus
Turn an interruption into a clear next step without blaming the customer.
What the work includes
Three error-page concepts developed with a copywriter; the project was withdrawn before launch.
Help without blaming the customer
We researched existing error-page approaches, then developed our own visual directions. The copy avoided suggesting the customer had done something wrong, while useful links offered a way back to familiar destinations.
Three ways to communicate a wrong turn
The Compass concept used a familiar navigation metaphor. Drop Test contrasted a surviving phone with a broken page, while Shattered Screen applied the error directly to the site’s visual interface.
- A recognizable visual explanation of the error
- Friendly copy that supported recovery
- Navigation and search ideas for the next action
A concept retained for its thinking
The work was withdrawn before launch when the style guide changed. It remains a design exploration of error recovery, visual storytelling and collaboration between interface design and copy.
The connection to my practice
What this work demonstrates
Even a small utility page needs a considered user experience. These concepts combine tone, navigation, and visual hierarchy to help someone recover from a wrong turn.
- Error recovery
- UX writing collaboration
- UI design
- Concept development
Explore the original work
Design details & project materials
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
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Related work & perspectives
Audience strategy · Personalization
Device features, tailored to interests
Feature-led messaging concepts that connect a phone’s capabilities with different customer interests.