Illustration system · Messaging product
Diana’s Animals stickers
A playful extension of the animal collection into stickers made for everyday conversations.
Creative brand · Commerce website
Diana’s Animals website: connecting illustration, stories, and products
Diana’s Animals needed a place where the illustrations could lead the story. This website project brought the collection and its creative process together in a dedicated presence for the brand.
The project at a glance
Project overview
Who it is for
Visitors exploring the animal collection and the creative practice behind it.
The design focus
Give the illustrations a dedicated home with routes into their stories and related products.
What the work includes
A website project for the independent Diana’s Animals creative brand.
Give the artwork room to lead
The concept was intentionally centered on the animals. A dedicated site allowed individual characters and the low-polygon design process to sit alongside updates from the collection.
Connect discovery with the wider collection
The Diana’s Animals website connects illustration stories with related digital and physical products. This archived project records that creative-commerce direction; the destination site provides the current collection and links.
The connection to my practice
What this work demonstrates
This project extends a visual identity into a browsing experience. The artwork leads, while the site creates connections between individual illustrations, their creation, and the wider collection.
- Creative brand
- Website design
- Content organization
- Product discovery
Original project materials reflect the product interfaces and brand guidelines at the time. This overview describes my design contribution; it does not claim unreported business or conversion results.
Continue exploring
Related work & perspectives
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