Previously Viewed Test
Personalization
“Customers with a previous online purchase convert at 3X the regular rate. If they are prompted either by a message or a promotion.”
Strategy:
- We will target customers with a previous online purchase plus either upgrade eligible or have a propensity to AAL to increase conversion rate.
- The test will determine if messaging and/or promotions will motivate these groups of customers to enter the buy-flow and convert at higher rate.
Hypothesis:
- We will measure which message, in addition to the control, converts the most often to find the most successful tactic with the least cost to increase conversions.
Does pairing an offer with a message of urgency increase conversions?
Creative
Design and messaging
Placements:
- Homepage
- Intersical
- Sticky Navigation
- Product description page
Messaging
Creative direction
Example:
- Test 1: Shop online and upgrade with free 2-day shipping. Save $100 with XXXX until XXXX.
- Test 2: Shop online and upgrade with free 2-day shipping. Save $100 with XXXX.
- Test 3: Shop online and upgrade with free 2-day shipping.
