New Phone Test

New Phone Test

Personalization

Overview: Leverage audience interest group behavior coupled with messaging that highlights specific new device features.

  • New phone sales begin to decline 1 week post-launch, according to 2015 iconic launch data.
  • During the similar 2015 iconic launch, EUP made up >80% of new device sales; new device EUP were also the group with highest percentage of sales online.
  • Tests can leverage existing audiences in MVP/MPP data, deployed using Test and target.
  • Tests can also leverage audience interest group behavior coupled with messaging that highlights specific new device features.

Water Resistant

Feature

Copy to emphasizes new iPhone 7 waterproof features.

Audio

Feature

Copy to emphasizes new iPhone 7 music and wireless sound features

Camera

Feature

Copy to emphasizes new iPhone 7 photo and camera features.

Gaming

Feature

Copy to emphasizes new iPhone 7 gaming and processing speed features.

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